He is the undisputed king of pop in East Africa. Diamond Platnumz has been making major moves of late. Since he came into the limelight in 2010, his musical catalogue has been full of plaintive lyrics, trendy beats, and danceable tunes.
A fortnight ago, he was crowned Africa’s ‘Michael Jackson’ and has been hanging out with international superstars since then. The latest being Snoop Dogg who was seen giving him some nuggets of wisdom as they shared a studio session.
"I used to watch the numbers, and then I blinked and fell off. You should not fall off, ‘cause there is somebody else who will come, like you came…Where you are from, you a real inspiration, Tanzania, Africa, you are blessed," Snoop told Diamond.
Jokes were made, memes created around his grasp of English but nonetheless, Diamond still shows he is the ultimate force to reckon with.
Diamond is gearing up for his fourth album which promises to be a big deal. He is the ultimate pacesetter for other artistes around the continent.
In his upcoming album, he has already hooked up with American stars like Swae Lee, Akon, Wiz Khalifa, Swizz Beatz, Busta Rhymes, and Indian singer Diljit Dosanjh.
Not forgetting that so far he has worked with the likes of Alicia Keys, Omarion, Rick Ross, and Ne-Yo just to name a few.
These new collaborations are set to propel him to the top even as he tries to break into the American market.
Speaking to GRAMMY.com late last year, Diamond noted that one thing that keeps him on his toes is the fact that a musician’s shelf life is limited.
“Artistes in Africa would shine for like five years, and then they’d get lost. I figured out that if there’s a back-up plan, then it’s easier to sustain in the music industry. I never wanted to do music just to get money,” he said.