Lizzo [Photo: Monica Almeida]

Grammy-winning R&B star Lizzo has signed a deal to produce television programming for Inc’s Prime Video streaming service, the singer announced on Thursday.  The 32-year-old singer of “Good as Hell” and “Juice” had a breakout year in 2019 with hit songs and an appearance in the movie “Hustlers.”

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“I’m so excited to share amazing stories with you,” Lizzo, 32, said on a video call hosted by cable industry group CTAM. Streaming services from Netflix Inc, Walt Disney Co and others are competing to lure big celebrities as they battle for digital audiences.

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Lizzo “has such a unique perspective, and we’re so excited to hear her ideas for new content,” Jennifer Salke, head of Amazon Studios, said in a statement.