Having stamped it’s authority as the go-to entertainment leader in the industry, Standard Group has launched a new exciting product, Pulser.
Unveiled in a colourful event held at The Junction Mall in Nairobi last evening, the new full-colour 64-page entertainment and lifestyle magazine becomes the first product of its kind in East Africa.
Its rich content build around six pillars - celebrity lifestyle, music, travel and adventure, fashion, health and fitness, food and general lifestyle as well as innovations and trends. Its tag line is “Live it Up”.
The magazine, that also comes with an online site, www.pulser.co.ke, will be your to-go entertainment and lifestyle spot with scoops on your favourite celebrities, a peep on their private lifestyle, music stars across the region and widely across Africa, the glamour world as well as health matters, all covered and analysed by a team of columnists and media professionals drawn from across Africa.
Being an off-shoot of the Pulse, the free showbiz magazine in the Friday Standard, which has enjoyed 16-years of unrivalled success, Pulser builds up from where Pulse stops, providing more detailed features on the real life matters sought by its target readers. It draws in travel columnists, adventure lovers, motoring enthusiasts and other reviews that fill up the puzzles on all things entertainment and lifestyle.
Speaking during the glitz and glamour ceremony, Standard Group PLC Chief Executive Officer Orlando Lyomu said: “Pulser comprises of print and digital platform that appeals to the youth and celebrities in a growing entertainment culture in the region”.
“Today we see the inception of the Pulser digital platform www.pulser.co.ke that captures the latest happenings, most popular videos and hot topics in the world of music and entertainment - that has a unique user generated posts and videos. Using the Issue platform, we also present e-magazine in a subscription format that is easy to take with you anywhere,” he said.
Deputy Editorial Director and Managing Editor, Daily, Kipkoech Tanui, said Standard Group was back again with what it does best as the icon of innovation and home of talent.
“Tonight, we unveil something new, a sizzling entertainment dish, a captivating serving for our youth segment across East Africa. It has got all the spices of life you need: It caresses the heart, sings to your soul and brings you celebrity news and the lives of our African megastars. It will be available whenever you walk into urban hubs and our digital hubs too,” said Mr Tanui.
He said the magazine would focus on a menu that would help the youth grow, develop talents, guide their careers and give them a sense of fulfillment, recognition and conquest of their world.
An excited Pulser Editor Stevens Muendo said: “Pulser is an experience. It is a lifestyle. It is leisure. It brings into reality all the dreams of an urban young adult who is looking for something more off the daily city news and hassles, something that brings fulfillment to life.”
Mr Muendo said Pulser’s tagline - Live it Up - was weaved to turn all those dreams and realities into experiences.
“Now that your life is off turbulence and you know exactly what you want out of it, it’s time we loved all the good things on the dessert table,” he said.
The evening ceremony was spectacular, a sight to behold as celebrated and rising Kenyan designers showcased the latest designs on the U-shaped set-up where guests ushered the new start over sumptuous delicacies and luxury drinks.