z Gender Equality Campaign Gets a Boost

Gender Equality Campaign Gets a Boost

On the surface Kenya looks like one of the progressive nations in the continent, with a very liberal constitution that protects individual rights and liberties. But Kenya is also conservative in some respects for example gender inequality. In education, it’s outlined in the 2011 report by Southern and Eastern African Consortium for Monitoring Education Quality (SACMEQ), where the enrolment of girls in school continues to lag behind that of boys in North Eastern Western and Coastal parts of Kenya. This is just one among many examples that show Kenya is not yet on the way to fulfill Millenium Development goal number 3; promoting gender equality and women empowerment in line with the Millenium Development goals.
It is in light of MDG #3 that Standard Group partnered with United Nations Women to launch a campaign that provides a platform inviting the youth to a story telling competition through essays and photos that highlight involvement of women in development. Standard Group recognizes the need for public campaigns that promote attitudinal change among our brothers and fathers. Sam Shollei, Group Chief Executive officer, said the firm will provide a media platform to accelerate gender equality and meaningful involvement of women in decision-making roles.

Standard Group CEO, Sam Shollei addresses journalists looking on UN Women Country Director Zebib Kavuma

The campaign will be a two way communication process to inform and create gender champions among the youth, Zebib Kavuma, UN Women Country Director said during a meeting with Mr. Shollei. Three winners of the competition will be granted internships at the Standard Group where they will be trained to become gender equality champions in the society. A tablet will be awarded for the best story and a camera for the winning photo. The selected winners will be announced during the Africa Youth Day to be marked on November1.