z A walk with a purpose

A walk with a purpose

Colour Kwa Face. The first time I heard that phrase I was not sure what it stood for, that is until I watched Nonini’s music video by the same name. In this video, rapper and genge artiste raps in third person speaking of the discrimination a person living with albinism faces in society. Watch it here http://bit.ly/shs02N (courtesy of Nonini Music). Nonini is the founder and CEO of Colour Kwa Face foundation which spearheaded the Colour Kwa Face campaign. The campaign that was formally launched on 8th August, 2013 brought together organizations such as Safaricom, Kenya Insitute of Management, Mo Sound and the media sponsor- Standard Group. The aim of the campaign is to raise money that will be used to purchase 100,000 bottles of sunscreen lotion that will help persons living with albinism. The money will also purchase eye glasses and protective clothing. This was achieved by selling of tshirts, calendars, hats and other merchandise to the participants of the walk.

Bob Collymore, CEO Safaricom and Nonini, Colour Kwa Face founder together with other participants in the walk

Come August 17th and a huge crowd of participants braved the cold morning to make their way to Uhuru Gardens along Lang’ata road. The walk was flagged off by Safaricom CEO, Bob Collymore. Speaking on behalf of all the sponsors, Mr. Collymore was appalled that society discriminated people living with albinism and urged corporates to do more in regard to alleviating suffering of Kenyans in whichever capacity. Nominated Member of Parliament Isaac Mwaura, encouraged the participants to embrace brotherhood saying that we may be different colours but one people.

Nameless dances with a participant of the walk during the concert

Local artistes such as Nameless and Wyre also turned out to walk and entertain participants in solidarity with their colleague and rapper Nonini. The campaign continues with the distribution of sunscreen lotions by Colour Kwa Face foundation till the end of the year. One thing was for sure; the Colour Kwa Face campaign started strong and would continue in years to come.