z NIKO FITI Campaign makes a comeback

NIKO FITI Campaign makes a comeback

Standard Group has once again partnered with Kenya Reinsurance Corporation to roll out the Niko Fiti campaign. The campaign’s aim is to raise funds for the physically disabled in Kenya to assist them to get devices that enable them to overcome the challenges they encounter day to day. Sam Shollei, Standard Group’s CEO, said that the Group is proud to be associated with the initiative that improves the lives and gives opportunity to the disabled who are also equal & important members of the society.

Standard Group CEO, Sam Shollei, Former VP Moody Awori, Jadiah Mwarania, MD Kenya Re, Standard Group Director Business Development & Innovation Francis Munywoki together with APDK & Kenya Re officials

Speaking at the signing event at Standard Group headquarters, Moody Awori, former Vice president, urged the indigenous companies to take interest and support people living with disability because much of the money in the past had come from the donor communities. The Standard Group has been the exclusive media partner of the Niko Fiti campaign since inception in 2011 and has publicized the campaign in all its media outlets.

There will be three Niko Fiti caravans, in the course of the campaign, that will tour the 47 counties distributing assistive devices across the country. The first caravan was launched on 11th July and it toured Ruiru, Karatina, Meru and Embu. The caravan made a stop in Kirinyaga for an awareness campaign 12th July before coming back to Nairobi. Niko Fiti is a joint initiative by the Standard Group, Kenya Re & Association for the Physically Disabled of Kenya (APDK).