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International investment firm eyes Kenya

By | April 16th 2011

By Standard Correspondent

An investment firm registered in Pennsylvania, USA has set its eyes on the local market in a move that will boost Kenya’s lot as an ideal investment destination.

Velle Investments, LLC an independent and privately owned investment advisory firm headquartered in Philadelphia will set base in Kenya in the coming few weeks. The investment firm provides a full range of sophisticated investment services to wealthy individuals and families, endowments, foundations, institutions and financial professionals.

Priscilla Mulei, the Chief Investment Officer, said Velle Investments is optimistic about Africa and other emerging markets.

Voice to Government

The manager said the firm wants to use Kenya as the gateway to the East and Central Africa market.

"Kenya’s capital markets have come of age owing to stringent regulation by the Capital Markets Authority and the Government of Kenya," Ms Mulei said in an email interview last week. She said Kenya was on the right track economically, adding that the ongoing massive infrastructural development was testament of the fact.

The firm manages a portfolio of about $10 million, a success story it wants to replicate.

"We deliver the power of innovative thinking with the collaboration and commitment of a small firm. Velle Investments drives performance through active asset allocation and manager selection as well as customised investment solutions," she adds.

Mulei said the firm has synergised between traditional and non-traditional investment modes within a global framework geared towards meeting its clients’ long-term financial objectives.

"We believe the ‘one size fits all’ mentality narrowly applied by others in the industry to evaluate investment risk solely via volatility does not work in a 3D world at 4G speed," she explained.

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