Word of caution to physicians on social media use

NAIROBI: As debate on the country’s health status rages on, there has also been an increase in social media use by health personnel and patients alike. The former to vent and the latter to seek free consultation and prescriptions.

While the power of social media is undisputed in assisting those with medical conditions - case in point is ‘Jadudi’ who needed to undergo an operation in India. Through use of social media a whooping Sh6.4 million was raised within just 48 hours!

The concern here is where does one start and end and are there codes or bounds within which one should operate in the social media sphere?

The term ‘social media’ here refers to web and mobile technologies and practices that people use to share content, opinions, insights, experiences, and perspectives online. This they do through various platforms including Facebook, Twitter, YouTube, LinkedIn and blogging sites.

Whether engaging in social media for personal or professional use, the nature of these platforms, which are highly accessible, informal, and visible, raises important questions about the steps physicians should take to uphold their important professional obligations while online.

Some thoughts to my colleagues.

• Be aware of the image you present online and manage this proactively.

• Recognise that the personal and professional cannot always be separated.

• Engage with the public but be cautious of giving personal advice.

• Respect the privacy of all patients, especially the vulnerable.

• Show your human side, but maintain professional boundaries.

• Contribute your expertise, insights and experience.

• Treat others with consideration, politeness and respect.

• Remember that other people may be watching you.

• Support your colleagues and intervene when necessary.

• Test out innovative ideas, learn from mistakes – and have fun!

The principles that determine ‘professional’ online behaviour are similar to those in the unwritten code adopted by cowboys on the frontier of the newly discovered Wild West. Honesty, hospitality, fair play, loyalty, trust, consideration and respect. These professional values are enduring even on social media.

Business
Premium Financial hardships dampen Easter celebrations among Kenyans
Business
Premium Looming crisis as top lenders stare at Sh500b in bad loans
Business
Premium Water PS Korir put on the spot over Sh14m dam land
Business
Premium Ruto's food security hopes facing storm amid fake fertiliser scam