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App, which aims at locking intermediaries out of business

SCI & TECH
By Standard Reporter | Sep 24th 2019 | 2 min read
By Standard Reporter | September 24th 2019
SCI & TECH

Small scale and individual businesses are estimated to generate 80 per cent of jobs in the country.

The sector has received a boost following the launch of a new app dubbed Taffuta that enables customers to directly interact with entrepreneurs when transacting business.

This comes at a time when many small businesses offering quality products and services are struggling to attract customers either due to lack of exposure or ignorance.  

According to Harsh Savalkar the App developer based in Kisumu County, the era of middleman and commission agents suffocating SMEs out of business by making it more difficult to make profit from the already troubled sector will be a thing of the past.  

“If you are a carpenter or a farmer or small shop keeper regardless of your business size, you will able to register your business on TAFFUTA at no cost,” he explained.

“It allows one to upload photos of your products, interestingly you will be able to get notification every time someone is looking for the same products on the app,” he explained. .

He said app users would find it easy to get any service or product in any town and be able to see reviews of other customers about the products and get options of choosing from different businesses. 

Currently Smartphone penetration in Kenya has grown tenth fold to more than 60 per cent of the population over the past five years and Taffuta App plans to tap into this rising population of Smartphone users to build a robust brand in a bid to stay ahead of competition in the market.

The App, which has already attracted over 4000, downloads since its inception

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