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Samsung’s creativity pays dividends at International festival

By Standard Reporter | July 1st 2016

NAIROBI, KENYA: Samsung Electronics has won 29 awards, including “Creative Marketer of the Year,” at the recent Cannes Lions International Festival of Creativity. The awards highlighted Samsung’s deliberate focus on meaningful consumer-centric campaigns, as well as the company’s continued contributions to creativity and excellence in marketing.

Samsung was recognised for eleven unique marketing campaigns, each designed to demonstrate the company’s vision of enriching people’s lives and creating a better world through innovative technology and products.

“Wining “Creative Marketer of the Year”, the world’s most acknowledged award for marketing, is the outcome from the close collaboration of all marketing employees at Samsung and agency partners” said Younghee Lee, Executive Vice President of Global Marketing, and Mobile Communications Business at Samsung Electronics.

“We will remain focused on expanding Samsung’s brand philosophy by delivering meaningful innovation and human-centric marketing campaigns ultimately to make Samsung the most loved brand,”

This year marked the 63rd anniversary of The Cannes Lions International Festival of Creativity, the largest global gathering of more than 15,000 creative communications, advertising and marketing professionals. Hosted annually in Cannes, France, this year showcased more than 43,000 works across 24 categories, ranging from TV ads to press, outdoor and online public relations and marketing.

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