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Samsung opens store at Garden City Mall

By Standard Reporter | July 10th 2015

NAIROBI, KENYA:  Samsung Electronics on Friday opened an ultra-modern brand Store in the largest mall in East and Central Africa,Garden City Mall in Nairobi.

According to Robert Ngeru, Samsung’s Vice President and COO, East Africa, the additional Experience Store is part of the company’s investment to expand its retail network and give customers an opportunity to experience the products and services as consumer shopping trends shift to malls.

 “Samsung Electronics is aligning its retail network expansion plan with the growth of Malls in Nairobi as foot traffic now increases to these one-stop shop enterprises. This state-of-the-art store will give our customers the opportunity to not only inquire about our devices but also experience them real-time, and with trained experience customer care representatives, the consumer will be able to make informed choices about their device of choice.” he said.

Mr. Ngeru noted that the opening of the shop was informed by the fast evolution shopping trends in malls besides the current consumer trends that are driven by innovation, technology and lifestyle: “This shows our commitment and passion to continue serving our consumers in the most innovative, fast and reliable manner. And as we grow our retail network, at Samsung we are cognisant of the consumer shopping trends and each of their different needs as technology evolves day by day.” he added.

Currently, Samsung has exclusive Samsung Experience Stores spread across the country in all major towns. Mr. Ngeru indicated plans for the company to increase these storesto over 30 by end of year.

“This compliments our digital customer care strategy as most of our consumers like making inquiries on our social media pages. But after the inquiry they have an opportunity to come to the store and experience the devices. For now we have a foot-traffic of around 250 customers per day in our exclusive stores and with such expansion plans, we believe we shall cater for more customers. ” Mr. Ngeru added.

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