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UN agencies ease collection and analysis of tourism data

By Philip Mwakio | December 10th 2014

The International Labour Organisation and United Nations World Tourism Organisation (UNWTO) have co-launched a new report that provides statistical instruments and best practices towards a harmonised framework for collecting and analysing tourism employment data.

The report titled ‘Measuring Employment in the Tourism Industries: Guide with Best Practices,’ shows that statistical data are indispensable tools for evidence-based decision-making, planning, implementation and monitoring of policies and programmes.

Job creation

The report says reliable and comparable statistics on tourism employment are fundamental to understanding tourism labour markets, devising effective job-creation policies and promoting employment opportunities. They are also key to planning workforce needs and developing human resources through education and relevant training.

“Unemployment is today one of the major challenges facing our times. Enhancing the quality and comparability of tourism employment statistics can improve the capacity of stakeholders to monitor tourism labour markets and promote productive activities, as well as the effective use of qualified labour,” said UNWTO Secretary-General Taleb Rifai.

Dr Rifai said stakeholders need such data to inform effective tourism employment and education policies and programmes to realise the full potential of the sector. “With data on tourism employment still fragmented, of poor quality and lacking international comparability, both employment in tourism and the economic value of tourism in terms of employment remain inadequately measured and insufficiently studied,” he said.


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