Kenya Re adopts new image to boost brand position

By John Oyuke

Kenya Reinsurance Corporation (Kenya Re) has unveiled a new corporate identity as it continues to adjust to the emerging business opportunities including those in the oil and gas sector.

 The rebranding estimated to cost Sh50 million, involves changing its logo.

It also launched a new corporate website and newsletter to disseminate information and provide platforms for interaction with stakeholders. Kenya Re Managing Director, Mr Jadiah Mwarania disclosed the 41 year old Corporation is preparing itself to be involved in oil and gas reinsurance.

He added the re-launch of the corporate identity is meant to improve the reinsurer’s corporate perception and personality in line with its vision, mission and core values.

“After four decades of existence and operation, we believe it is imperative to review our corporate brand and reposition ourselves to provide a fresh appeal,” he said during the rebranding launch in Nairobi on Tuesday evenning.

 “The new brand not only depicts a reinsurer that reaches out across our chosen markets, it also represents a company that is embracing and inclusive. This will assist in the marketing of our corporation to the world.”

Changing of the corporation’s logo and corporate colours started eight months ago.

Kenya Re is also expected to repaint its buildings, change its signage and the monumental fountains in all its buildings to symbolise it is set on a journey to greater heights.

Mwarania expressed confidence the corporation is well positioned to meet the challenges that the period ahead portends as it embarks on its next growth frontiers.

“With commitments and drive, we will make sure the corporation gives value to the shareholders and other stakeholders,” he said.

He said insurance companies can expect to enjoy a reinvigorated offering from Kenya Re, as it seeks to increase its market share, enhance corporate governance and improve risk management and internal control systems.