× Business BUSINESS MOTORING SHIPPING & LOGISTICS DR PESA FINANCIAL STANDARD Digital News Videos Health & Science Lifestyle Opinion Education Columnists Moi Cabinets Arts & Culture Fact Check Podcasts E-Paper Lifestyle & Entertainment Nairobian Entertainment Eve Woman Travelog TV Stations KTN Home KTN News BTV KTN Farmers TV Radio Stations Radio Maisha Spice FM Vybez Radio Enterprise VAS E-Learning Digger Classified Jobs Games Crosswords Sudoku The Standard Group Corporate Contact Us Rate Card Vacancies DCX O.M Portal Corporate Email RMS

Scribes, PR officers enjoy better working relationship

By James Wanzala | March 20th 2016
By James Wanzala | March 20th 2016

The relationship between Public Relations (PR) officials and journalists has improved despite cases of mistrust. A study by Rave Motion shows that majority of PR practitioners, 72 per cent, and journalists 64 per cent, have improved their working relationships compared to previous years.

The study represents views of journalists and PR practitioners from four print media houses and five key public relations agencies respectively. “The improved relationship points to a better understanding of the demands of both professions by the players.

This is a positive implication as brands stand to reap from the publicity services offered by PR professionals on their behalf,” said Rave Motion official Zubeidah Maseko. The study also notes that trust between the two media professions remains crucial. - James Wanzala

Share this story
Outdated underwriting methods lowering profits, regulator warns
The Insurance Regulatory Authority (IRA) has raised alarm over the huge amounts used by insurers on underwriting.
CS Najib Balala summoned over stalled project
There have been reports of cut-throat competition between agencies under the Ministry of Tourism.