National Bank of Kenya targets 'upper class' to increase customer base

National Bank of Kenya (NBK) has introduced a premium banking product to deliver custom-made service to high net worth individuals. The bank is planning to utilise this platform to realise a fast growing segment of high net worth customers.

The customers will enjoy premium facilities including dedicated relationship managers, private meeting rooms and extended banking hours accompanied by 'special amenities' when they visit the branches.

 NBK is leveraging this new product to capture the growing expatriate and the foreign investor community in Kenya. "Premium Banking is tailor made to fit government officials, diplomats and distinguished business leaders. This is a product designed to respond to the dynamic work and life nature of high net worth individuals," said National Bank Managing Director and CEO Munir Sheikh Ahmed during the launch in Nairobi.