NAIROBI, KENYA: Five million youths across the country stand to benefit from a sh30 billion partnership aimed at creating quality jobs.
The project also known as Young Africa Works in Kenya is aligned to the country’s economic priorities, including the ‘Big Four’ sectors (enhancing manufacturing, food security and nutrition, universal health coverage, and affordable housing), as well as the digital economy.
Mastercard Foundation on Thursday said the commitment ropes in the government and private sector targeting to support 5 million Kenyans access quality jobs. The programme will run for a period of five years.
"Kenya has a vibrant entrepreneurial culture, a strong private sector, and an enabling policy environment,” said Reeta Roy, President, and CEO of the Mastercard Foundation. “Young Africa Works in Kenya builds on this momentum to prepare and connect young people to opportunities that will grow the economy and transform their lives.”
The partnership is part of the Foundation’s ambitious strategy to enable 30 million young people in Africa secure dignified and fulfilling work by 2030.
To achieve this, the Mastercard Foundation will implement solutions in 10 countries, including Kenya. The initiative will equip young people with digital, vocational, and life skills; use technology to connect employers and job seekers; and support entrepreneurs and micro-, small-, and medium-sized enterprises (MSMEs) to grow and generate work through access to finance business development services, and markets.
“We have a strong platform to expand job opportunities for our young people. We are now seeking to unlock their potential; with this platform being an important avenue to allow them to transform their lives, the country, and the world. What we are launching today will contribute significantly towards this goal in several ways,” said President Uhuru at the project launch.
Partners such as Equity Group Foundation, Equity Bank Group, KCB Group, and KCB Foundation will provide billions of shillings in the capital, business development services, and market linkages to MSMEs to support their growth.
The project will support the expansion of the Ajira Digital program, which will provide digital skills training and mentoring to young Kenyans as well as increase their access to locally available digital and digitally-enabled jobs.
This implementation will be undertaken with Kenya Private Sector Alliance (KEPSA), and private sector innovators such as eMobilis.
In addition, Moringa School will provide digital and professional skills training in software development and data science through their blended learning model and will help place graduates in leading technology companies in Kenya and across the region.
The Mastercard Foundation is collaborating with the Ministry of Education to support the strengthening of technical and vocational education and training institutions (TVETs) in order to improve the employability of graduates while working closely with the private sector.
"Entrepreneurship is the key to an economically empowered nation,” said Ruth Kaveke, Co-founder and Executive Director of Pwani Teknowgalz, and one of the speakers at the launch event. “Young entrepreneurs need access to finance and mentorship, and importantly, the right exposure to domestic and international markets to generate revenue and provide job opportunities for other youth in the country."
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