This week, thousands of people have flocked to Netflix to watch the new Madeleine McCann documentary.
If you don't have a Netflix account, you might be tempted to ask to borrow a friend's password - but this could land you in some serious trouble.
Tech firm, Synamedia, has revealed a new AI system designed to crack down on account sharing.
The system uses machine learning to spot shared passwords on services including Netflix and HBO.
And worryingly, these services can choose how to deal with the culprits - whether it’s by making them upgrade to a premium service, or shutting down their account altogether.
Synamedia revealed the new technology at the CES tech conference in January.
Speaking at the event, Jean Marc Racine, Chief Product Officer at Synamedia, said: “Casual credentials sharing is becoming too expensive to ignore.
"Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service.
"It’s a great way to keep honest people honest while benefiting from an incremental revenue stream.”
Synamedia has now started trialling the system, and says that in future, it will offer access to streaming services like Netflix.
Better start cramming those Netflix series…while you can!
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