Investors follow the allure of cultural tourism to grow revenues
SEE ALSO :Common investment mistakes people make“Therefore, communities and Kenyan cultural and heritage attractions are increasingly seen as one of the future cornerstones of tourism development. There are existing cultural and heritage attractions and the potential thereof for tourism cultural tourism in Kenya which is still underutilised in tour,” the official said. Television actress, Caroline Anami in efforts to promote diverse Kenyan culture has put up a theme Kenyan village known as Kenya Afrika Village at Mtomondoni overlooking the scenic Mtwapa creek within Kilifi County. “In my very small way I deemed it fit to establish this theme village that offers accommodation on modernised traditional Kenyan dwellings,”’ she told Weekend Business. At the village there is a home for inhabitants of Kenya’s Rift Valley (Enkang Ole Mumeita), Central (Thingira rwa Ndenderu), Nyanza (Od Budho), Western (Isimba ya Anami) and the Coast (Nyumba ya Ngolo). “I have overtime watched our cultural values and traditions get eroded through copying of western culture and saw it fit to come up with a village to depict our traditions,’’ Anami who invested over Sh5 million to construct the theme village said. But Ikwaye feels that more needs to be done to help harness from cultural tourism. “We require a comprehensive research to better understand the expectations of travellers,” he said. Veteran hotelier and Chief Executive Officer of Nairobi based Clarion Hotel, Mr Robert Kinyua states that for a long time, destination Kenya has been a popular tourist destination courtesy of natural attractions, historic sites, sunny beaches and abundant wildlife. “However, for a destination that has been frequently visited by many clients from the major source markets with repeaters taking a bigger proportion, diversification is necessary to keep the destination competitive,’’ Kinyua said.
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