Drink like a Mexican kingpin: 'El Chapo' beer launched by daughter

FILE PHOTO - A paper bag with the image of Mexican drug lord Joaquin "El Chapo" Guzman is seen at a stand of the clothing brand "El Chapo 701", owned by his daughter Alejandrina Gisselle Guzman, at the Intermoda fair in Guadalajara, Mexico July 16, 2019. [Reuters]
Have a cold one, have an “El Chapo” beer. That’s the message of Alejandrina Guzman, whose company has developed a craft beer dedicated to her infamous, incarcerated kingpin father Joaquin “El Chapo” Guzman.

The beer is part of the “El Chapo 701” brand, which has already launched a clothing line, and gets its name from when Forbes named him the 701st richest person in the world in 2009. Forbes estimated his net worth at $1 billion at the time.

“This is an artisanal beer, with 4% alcohol. This prototype is a lager, and it’s made up of malt, rice and honey so it’s good,” said Adriana Ituarte, a salesperson for the brand. “And the idea is for it to be sold at bars that stock craft beer.”

A 355 ml bottle is due to be priced at 70.10 pesos ($3.73).

SEE ALSO: 'El Chapo' drug-smuggling tunnel with underground way into US discovered

“El Chapo”, who shipped narcotics around the world and escaped two maximum security prisons before his final capture, was extradited to the United States in 2017 and found guilty in a US court last year on a host of drug trafficking charges.

He was sentenced to life in prison.

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