Do you know where your favourite meat comes from?
Sponsored ContentWorld Animal Protection carried out a consumer perception survey in Kenya, Zambia, Tanzania and Uganda that revealed consumers are increasingly concerned about animal welfare when buying and feeding on meat products.
SEE ALSO :Steep fall in donkey numbers in 10 years75 per cent of people interviewed would stop sourcing as well as tell family and friends to stop if they knew supermarkets sourced meat products from poor animal welfare producers. Of significant importance is that consumers are willing to pay more if they are assured that the meat products are free of antibiotics and chemicals, the animals were raised and transported in high welfare conditions before being slaughtered humanely. “This survey points to a significant need for meat retailers and producers to start thinking seriously about animal welfare. There is a strong correlation between how animals are raised and the quality of the end product – the meat that ends up on our table. It is therefore important that farmers ensure that the animals they produce enjoy their five animal freedoms. says Dr. Victor Yamo, Farming Campaigns Manager, Animals in Farming. Born to suffer The reality behind animals farmed for meat is shocking. animals have freedoms that determine their health and productivity. It is therefore important for farmers to ensure they cater to the needs of these animals for a healthy co-existence.
Do not miss out on the latest news. Join the Standard Digital Telegram channel HERE.