Firm to celebrate Kenyan generosity

Chocolate manufacturing firm Cadbury’s has launched a campaign to highlight and celebrate the generosity of Kenyans.

The campaign comes at a time when Kenyans have been ranked among the 10 most generous nations in the world.

A recent report by the UK-based Charities Aid Foundation said Kenya ranked eighth (among 146 countries) in three key criteria – helping a stranger, donating money and volunteering for good causes. Cadbury’s new brand positioning, which has already been launched in other parts of the world, evokes the brand’s origins as a family company, anchored on the principle of generosity. [James Wanzala]

SEE ALSO :Eating chocolate could help improve your sleep, says nutritionist

Do not miss out on the latest news. Join the Standard Digital Telegram channel HERE.

Get the latest summary of news in your email every morning. Subscribe below

* indicates required
ChocolateKenyansKenya