Global betting brand 1xBet recently announced a landmark partnership agreement with Confédération Africaine de Football (CAF)
1xBet will now officially sponsor CAF tournaments in Africa, including the prestigious Total Africa Cup of Nations. 2019 marks changes to this showcase event, with a record 24 teams lining up to compete. The sponsorship will also include Club tournaments such as the Total CAF Super Cup, Total CAF Confederation Cup and the Total CAF Champions League.
All official digital platforms of the CAF will now include 1xBet. Both CAF social media and the official website will feature 1xBet prominently. Furthermore, in-stadium advertising of 1xBet will be present during all official matches. This will be in the form of LED panels, on reserve benches, in the interview area and on the 3d carpet.
Both 1xBet and the CAF have enthused about the bright future prospects of such a partnership.
A 1xBet spokesperson re-iterated the firms “ support and development of international football on the African continent”. CAF president Ahmad Ahmad expressed confidence that the sponsorship will be of great benefit to football in the region stating that the “user-friendly platform will help raise the profile of African teams”. He went on to praise 1xBet as a firm that “has changed the image of online betting.”
Since being founded in 2007, 1xBet has been a cutting edge betting firm which has grown exponentially. As recent recipients of the SBC award for “Rising Star in Sports Betting Innovation”, 1xBet is sure to continue this phenomenal growth.
1xBet boasts the largest selection of choice in pre-match and live markets. This, together with customer support in 30+ languages and over 250 payment methods worldwide has entrenched 1xBet as a preferred betting destination for players.
The 1xBet website also has an acclaimed casino with slots and live casino games from top software providers. Aiding in the company's success is the popular 1xBet affiliate programme, which has seen thousands of successful partnerships formed. 1XBet also offers specific betting operators a variety of unique solutions together with multiple successful white label solutions.
The Confédération Africaine de Football is the governing organisation for football in Africa. Initial founding members in 1957 comprised of just three nations – Egypt, Ethiopia and South Africa. Currently, there are 54 member countries with the CAF Head Office located in Cairo, Egypt.
The primary mandate of the CAF has always been the development of football in Africa, with all forms of the sport promoted and aided in growth.
The CAF commitment to football in Africa has seen the sport continually grow in both popularity and infrastructure. Current CAF tournaments have achieved record viewership, with the Total Africa Cup of Nations leading the pack.
The current theme of the CAF is education - for further information, visit www.cafonline.com and @CAF_Online.