FIFA to broadcasters: Stop focusing on 'hot women' in the crowd during World Cup

FIFA have told broadcasters to stop zooming their cameras on “hot women” in the crowd ahead of the World Cup final.

Fifa diversity Chief Federico Addiechi says football's governing body will talk with national broadcasters and its TV production team in order to help tackle sexism at the World Cup.

SEE ALSO :Latest FIFA rankings: Harambee Stars drops two spots

"We've done it with individual broadcasters. We've done it with our host broadcast services," he said.

Asked if this approach will become official Fifa policy, he said: "This is one of the activities we definitely will have in future - it's a normal evolution."

He also said it was not yet a "proactive campaign" but said Fifa would "take action against things that are wrong".

SEE ALSO :World Cup: Why increase to 48 teams at 2022 finals could fail

After documenting over 30 cases throughout the World Cup, Piara Powar, executive director of anti-discrimination group Fare Network, said that sexism was the main focus of discrimination recorded by his team.

Register to advertise your products & services on our classifieds website and enjoy one month subscription free of charge and 3 free ads on the Standard newspaper.

FIFAWorld Cup