The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
The base plate contains a list of world Cup winners that are not visible when the trophy is standing upright.
The plate is replaced each World Cup cycle and the names of the trophy winners are rearranged into a spiral to accommodate future winners.
After the 1994 FIFA World Cup a plate was added to the bottom side of the trophy on which the names of winning countries are engraved.
As of 2014, eleven winners have been engraved on the base. FIFA's regulations now state that the trophy, unlike its predecessor, cannot be won outright: the winners of the tournament receive a bronze replica which is gold-plated rather than solid gold.
Germany was the first nation to win the new trophy for the third time in 2014.
This is the third time the trophy sponsored by Coca-Cola is touring Kenya.
The cup is on a tour of 51 countries in the world.
Kenya is among the 10 African countries where local fans will have an opportunity to interact with the coveted trophy.