By Standard Digital Reporter
NAIROBI, KENYA: Orange will retain the recently launched Tujuane promotional tariff as the network’s permanent default prepaid tariff.
Through the announcement, Orange subscribers will continue to pay the reduced rates of Sh1 for SMS across all networks, Sh2 for on-net voice calls and Sh. 3 for off-net voice calls.
Chief Executive Officer, Mickael Ghossein said the decision was as a result of positive response to the promotional tariff during promotional period. The new default prepaid has proven good value for subscribers and a positive step for the operator.
“The Tujuane tariff offers our subscribers value for money on voice and SMS. Our data for the period during the offer shows a 57 per cent increase in volume of traffic and a 21 per cent increase in revenues.” said Ghossein. “This affirms the tariff as one that meets the needs of our subscribers and the natural next step was to make this value permanently available them.”
Ghossein added that the operator believes the Tujuane tariff will give subscribers more opportunity to experience the benefits of its integrated offering that makes calling both mobile and landlines equally affordable.
With the market demanding more and more affordable rates across networks, Orange believes its Tujuane tariff that offers cheap voice and SMS communication both on and off its network offers the lowest rates in the market.
