David Kinyanjui is a self-made, entrepreneur, who transcended his humble background to set up one of the fastest growing TV production firms. He spoke to FREDRICK OBURA
In his trademark faded jeans trouser and polo t-shirt, David Kinyanjui, a creative writer, music and TV producer passes for any other hustler in town.
However, a closer look reveals an entirely different picture. A visit to his Sanaa Zote Production Ltd studios along Ngong road immediately wipes out any negative perception about the man.
The studio depicts hard work, crisp strategy and determination of a young man who barely a few years ago had only a secondary school certificate to show for.
"Sanaa Zote is a production house that promotes local talent," he says.
The entrepreneur has used local artists to produce programmes that appeal to local audiences
Kinyanjui is associated with the production of last yearâs reality TV show for CFC Stanbic Bank, and documentaries and advertisement for other big corporates.
In the CFC Stanbic Bankâs reality TV show, 14 participants drawn from diverse backgrounds and regions across the country competed for a top prize of Sh1.5 million as seed capital for their business ideas.
They faced a series of tasks designed to test their intelligence, business acumen, social skills â on a platform modelled on common Kenyan business scenarios, such as informal trading.
"We provided the complete recording set up which included 17 microphones, mixers and also trained a new crop of sound recording personnel for the show," Kinyanjui says.
Before he ventured into his own production, the self-made producer was part of the production of Makutano Junction, an educational drama series production by Mediae Ltd, themed on development in Sub-Saharan Africa.