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Sh6m boost for rugby

Updated Wednesday, February 10th 2010 at 00:00 GMT +3

By Titus Onserio and BS Mulavi

For the second year running, Nivea for Men has renewed its sponsorship with Kenya Harlequins RFC to the tune of Sh6 million.

According to Beidersorf Marketing manager, Faith Wanderi, the six million shilling boost will enable the club participate in all upcoming KRFU fixtures in the 2010 season besides providing branded kits for players, branding Harlequins home ground at the RFUEA grounds, as well as sponsorship for the 2010 Christie Sevens tournament hosted by Quins annually.

Speaking at the Norfolk Hotel at the official unveiling of the sponsorship, Wanderi said they have increased the sponsorship by a further Sh2 million, up from last year’s Sh4 million four million due to their confidence in the club.

To receive the sponsorship was Quins vice chairman Philip Jalang’o, KRFU Vice chairman Fred Odhiambo and secretary Frank Sabwa.

"We will use the money to take the club to even greater heights. We plan to adopt a school where we will instill our values and help them improve on their rugby," said Jalang’o.

Sabwa welcomed the move and urged more corporate bodies to venture into the sport which is performing extremely well and rapidly growing in popularity.

Marketing Manager Beiersdorf East Africa Ltd Faith Wanderi (left) hands over a dummy cheque worth Sh1.8m to Harlequins Vice-chairman Philip Jalang’o as KRFU Vice Chairman Fred Odhiambo and Secretary Frank Sabwa look on at the Norfolk Hotel, Tuesday. [PHOTO: STAFFORD ONDEGO/STANDARD]

"I wish to remind Nivea that there is also rugby for women," said Sabwa.

Longer relationships

Odhiambo appealed to the sponsors to foster longer relationships with their clients.

"We have been getting one-year sponsorships, but I urge the sponsors to commit themselves for longer terms to help clubs plan appropriately.

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