Gachagua faces tough task convincing Nyeri coffee farmers to turn to China, US markets

By By WAINAINA NDUNG’U | Sunday, Jan 12th 2014 at 00:00
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KENYA: What started as a difference in opinion among coffee stakeholders in the agricultural rich Nyeri County over milling and marketing of the produce has slowly snowballed into a full-blown row.

The squabble is now pitting Governor Nderitu Gachagua against some members of the co-operative societies who are not keen to adopt the strategy taken by the county government.

Gachagua claims he has found markets for local coffee in the US and China, but farmers are apprehensive whether his marketing model will deliver dividends or bring trouble.

Gachagua campaigned on a platform of produce value addition and shortly after he was elected, he appointed a taskforce to help him draw a strategy to approach the issue.

Part of the recommendations of the taskforce that called for the branding of local coffee produce to market it as a finished product has motivated the formation of the Mt Kenya Coffee Development Company Limited.

Precedent setting

This is the company which is to coordinate the milling and marketing of Nyeri coffee, with the milling happening at the Sagana mills of the Kenya Planters Co-operative Union.

In a visit to the mill with representative of farmers on Wednesday, Gachagua was elated about the milling contract saying it would ensure that Nyeri coffee has traceability and farmers do not fall victim to swapping of premium quality beans during the milling and marketing process.

According to Gachagua, it is precedent setting that the KPCU mills will allow them to send a representative to monitor the milling process.

The county government envisages a situation where once the coffee is milled, they can approach buyers and negotiate to supply either milled or roasted coffee at a premium price.

County Secretary for Agriculture Shadrack Mubea said earlier in the week that the governor was keen to explore potential markets, especially in non-traditional markets such as America and China.

Wilson Karime, the chairman of the Gititu Coffee Factory, which is under the four factory Aguthi Coffee Farmers Society, urged Nyeri farmers to give the governor a chance to prove his worth.

“The past model has favoured middlemen and buyers,” said Karime. “I see no harm in trying a new set if it finally benefits farmers.”

Mubea claims that Nyeri alone produces 20 per cent of Kenya’s export crop and that this will give the county government an edge to negotiate premium prices.

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