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Business: Samsung East Africa

Added on July 09, 2012
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Mobile phone usage in Kenya is increasingly becoming the alternative means to bridging the digital divide, especially, amongst those cannot access internet via PCs. This market segment locally is about 8 million subscribers who are not yet using smart phones. Samsung’s head of business for east and central Africa, Robert Ngeru, gives us a snippet of what it is like to rake in, this market segment ROBERT NGERU; HOB- SAMSUNG, E.A.
Last Modified: 09 Jul 2012 22:15

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