Divorce parties: Celebrating the end of marriages

Last month, Nairobi’s social media erupted when videos of a lavish divorce party went viral, sparking intense debate across the country.

The celebration, complete with cake and champagne, marked a significant shift in how Kenyans view the end of marriages – and highlighted a growing global trend that has finally reached East African shores.

And who would think this would be such a thing only days before the world celebrates Valentine’s Day falling next Friday? Who would, in another generation, think of celebrating love in flames up the air? 

In essence, divorce parties among celebrities exemplify a modern approach to life’s transitions, emphasizing personal growth and the celebration of new beginnings. 

“Marriage has always been celebrated, so why not celebrate its end if it leads to freedom and happiness?” says Sarah Mwangi, a divorce party planner in Nairobi who has seen her bookings triple in the past year.

“These celebrations aren’t about mocking marriage. They’re about embracing new beginnings.” 

The controversy surrounding these celebrations has exposed deep generational and cultural divides. Millennials and Generation Z, particularly in urban areas, have emerged as the strongest supporters of divorce parties, viewing them as empowering events that challenge the stigma that dogs the divorced.

According to recent social studies, millennials are three times more likely to celebrate divorce compared to their Gen X counterparts.

.

Keep Reading

• How to handle parenting in a changing world
• Parenting tips as a single father
• Dangers of having a favourite child
• Don't let confusing parenting advice scare you

The backlash has been swift and fierce, particularly from male critics on social media. Comments ranging from personal attacks about appearances to questions about “marriageability” flooded social platforms.

This reaction has sparked interesting discussions about gender dynamics in marriage expectations, with relationship experts noting that the hostile response might reveal deeper anxieties about changing social norms.

“In traditional African society, divorce was considered a family shame,” explains Dr Emily Kamau, a relationship sociologist.

“Women were often advised to endure unhappy marriages to maintain family honour. These parties represent a direct challenge to those expectations.”

In recent years, divorce parties have emerged as a notable trend among celebrities, reflecting a broader cultural shift in how society perceives the end of marriages.

These events often serve as a means for individuals to mark the conclusion of one chapter and the beginning of another, transforming what was once considered a somber occasion into a celebration of new beginnings.

According to Starsinsider.com, the concept of divorce parties has gained traction, with some US nightclubs reporting an increase in such events.

The hashtag #divorceparty has garnered nearly 70,000 hits on Instagram, indicating a growing acceptance and even enthusiasm for celebrating the end of a marriage. 

Globally, divorce parties have been gaining momentum for years. Celebrity divorces have played a significant role in normalising these celebrations. When Demi Moore and Bruce Willis divorced in 2000, they set an early example of amicable separation.

More recently, actress Drew Barrymore threw a “freedom party” after her divorce from Will Kopelman, while singer Christina Aguilera celebrated her divorce with a “new chapter” party in Las Vegas.

Kenya’s entertainment scene has also boldly challenged marital dissolution norms. Socialite Vera Sidika made headlines by hosting a lavish divorce party after her three-year marriage to singer Brown Mauzo ended, while musician KRG the Don celebrated his divorce from Linah Kiruthi in August 2022.

These high-profile events aren’t isolated incidents. Emerging divorce party clubs in Nairobi and other urban centers now provide spaces for everyday Kenyans to mark relationship transitions.

From celebrities to the “common mwananchi,” these celebrations reflect a significant cultural shift in how Kenyans perceive marriage and personal autonomy.

The trend has even spawned an entire industry. In the West, “divorce party planners” offer everything from casual gatherings to extravagant celebrations complete with “Just Divorced” sashes and wedding ring coffin cakes.

Some parties feature elements like ring burial ceremonies or the burning of wedding dresses.

The phenomenon has particularly resonated with younger generations. Studies indicate that Generation Z views divorce differently than their predecessors, seeing it not as a failure but as a positive step toward personal growth.

Social media platforms like TikTok and Instagram are filled with young people sharing their divorce party experiences, often using hashtags like #DivorceParty and #FreedomCelebration.

However, in Kenya, where traditional values still hold strong influence, these celebrations continue to face significant resistance. Elder community members often express concern that celebrating divorce could encourage younger generations to take marriage less seriously.

“Our grandparents’ generation endured marriages at all costs,” says a married 33-year-old millennial, adding “Now, younger people are prioritising personal happiness over societal expectations. These parties are a symbol of that shift.”

Psychological research highlights the underlying anxieties driving this perspective. Dr Kamau notes, “Gen Z has witnessed unprecedented relationship volatility.

They’ve seen high divorce rates, economic instability, and changing social dynamics that make traditional marriage seem risky.”

Studies indicate that attitudes toward being single and celebrating post-divorce life vary across generations. Younger generations, particularly Gen Z (born approximately 1997-2012) and young Millennials (born approximately 1981-1996), are increasingly embracing singlehood and autonomy.

A 2019 survey by Tinder found that 70 per cent of individuals aged 18-25 consciously chose to remain single for periods to focus on personal growth, with 33 per cent associating singlehood with happiness. Additionally, 56 per cent of young women in this age group felt that being single made them feel independent.

In contrast, older generations, such as Baby Boomers (born approximately 1946-1964) and Generation X (born approximately 1965-1980), have experienced higher divorce rates. Notably, the phenomenon of “gray divorce”—divorces occurring among those over 50—has become more prevalent. Approximately 40 per cent of individuals divorcing are now over 50, up from 27 per cent in 2010.

According to a qualitative study titled ‘A Qualitative Study: Exploring Marital Readiness among Generation Z’ published in the International Journal of Academic Research in Business and Social Sciences examined marital readiness among Gen Z individuals.

The study found that Gen Z believes in the necessity of several important preparations before marriage, including age readiness, partner criteria, career readiness, psychological readiness, and knowledge readiness.

It also highlighted that Gen Z values work and considers equal roles in marriage. Overall, the findings suggested that Gen Z individuals in this study were not ready to marry and needed to navigate through psychological issues before establishing a marital relationship.

“When we hear terms like ‘Marriage is hard work’ and ‘Marriage is sacrifice,’ it becomes terrifying,” shares 24-year-old Sharon.

The landscape of relationships has become increasingly diverse. Young people now embrace multiple relationship models such as Polyamorous relationships, cohabitation without marriage, long-term partnerships without legal commitment and traditional monogamous marriages.

Financial stability emerges as a critical factor. Sydney Aganda, 26, exemplifies this approach: “I would like to get married, but only when I’m financially and career-wise stable.”

Divorce parties represent more than celebration—they symbolise a generational reclaiming of personal narrative. While some view these events as moral decay, sociologists interpret them as healthy mechanisms for processing relationship transitions.

Divorce party invites reached an all time high in 2023, according to data from Evite. 

The increase signals that more people are recognising and even cherishing non-traditional milestones, says Olivia Pollock, Evite’s party data analyst, that according to According to CNBC ‘Make It’.

“The trend highlights a shift towards using celebrations to transform life transitions into positive experiences,” Pollock says in the CNBC interview.

According to CNBC, it’s not just divorces. Americans are throwing parties for paying off debt, breast reductions, vasectomies, and other major life events. This is likely contributing to the 5 percent increase in all celebrations Evite has seen this year.

This divorce parties trend could even grow more among local celebrities and popular personalities with more divorces hitting showbiz headlines more frequently -  than before.

High profile breakups

In Kenya, 2024 witnessed several notable celebrity breakups that dominated headlines. One such instance was the separation of rapper King Kaka and his wife, Nana Owiti.

After 13 years together, the couple released a joint statement announcing their decision to part ways.

They said, “We honestly never thought we would one day write a statement like this, but life happens. After much reflection and consideration, we have made the difficult decision to end our relationship.”

They said that the decision was not made lightly, especially considering their three children, and requested privacy during this transition.

Another high-profile breakup involved musician Kagwe Mungai and content creator Sharon Mwangi. In June 2024, the duo announced their mutual decision to part ways through a joint social media post.

Similarly, Simon Kabu, CEO of Bonfire Adventures, and his wife, Sarah Mtalii, known for their public displays of affection and joint business ventures, announced their separation in 2024.

The couple had been a symbol of partnership in both business and love, making their split particularly surprising to fans.

While the concept of divorce parties is still relatively new in the African context, there is a growing acceptance of celebrating the end of a marriage as a positive transition.

Therapist and former events planner Christine Gallagher, who has organised numerous divorce parties, advises choosing meaningful, transformative rituals for these events.

Some individuals opt for cathartic acts, such as burning wedding dresses or marriage certificates, while others focus on celebrating a fresh start, intentionally leaving out any mention of the actual divorce or ex-partner. 

This evolving perspective is indicative of a broader societal shift. Divorce, once shrouded in stigma, is increasingly viewed through a lens of personal empowerment and renewal.

The emergence of divorce parties among celebrities plays a significant role in normalising this narrative, offering a framework for individuals to process the end of a marriage in a supportive and celebratory environment.

In Kenya, the public’s reaction to celebrity breakups and the concept of divorce parties is mixed. While some view these celebrations as a healthy way to move forward, others hold on to traditional views that regard divorce as a private matter not to be celebrated.

However, as more public figures openly discuss their separations and choose to commemorate them, it is likely that societal perceptions will continue to evolve.

The trend of divorce parties among celebrities exemplifies a modern approach to life’s transitions, emphasising personal growth and the celebration of new beginnings.

As societal attitudes continue to shift, it is conceivable that such practices will become more commonplace, reflecting an increasing acceptance of divorce as a natural part of life’s journey.