Brand Profile: TV Broadcast
Kenya Television Network (KTN):
Premiere independent TV station (1990) with an established positioning as ‘Your Authoritative Channel’.
• Adopted Innovation and value provision in attending to customer and consumer needs.
• Highest Viewership cutting across all segments of market but more prominently in the high end market.
• Most trusted indepedent and authorititive source of news due to the indepth research.
• Home of Africa’s greatest talent
• Use of the latest technology in broadcasting.
• Commands high brand value thus giving high convertion rate/high return to the advertisers.