Firm eyes more stake in oral care market

Procter & Gamble (P&G) plans to increase its oral care market share following introduction of a new range of toothbrushes into the Kenyan market. The toothbrushes, part of the company’s oral care range that comprises toothpastes, mouth wash and dental flosses, is part of P&G’s plan for a bigger stake in the oral care market.

Communications Manager Irene Mwathi-Miheso said P&G is optimistic that with the growing middle class as well as general increase in dental education will see consumers change their toothbrushes more often.

“We currently control 16 per cent of the Kenyan oral care market but with the launch we hope to increase consumer oral care awareness and hopefully see some growth in the market share,” said Ms Miheso.