Groove Awards ceremony is here with us again, tomorrow, broadcast live by KTN. As the Groove Awards grow, as evidenced by the crowds the tours commanded, so has the gospel industry, with groovy style to boot.
In fact, itÂfs PeteÂfs generation that in the 1990s brought hip into gospel so as to attract the youth. Some sported dreadlocks, others studs. The conservative church of the day was not amused one bit, not even parents. Jimmy Gait, one of this yearÂfs nominees, thrills the crowd in Thika. The extravaganza was part of the build-up road events towards SaturdayÂfs Groove Awards ceremony. [PHOTO: Evans Habil]
Jimmy Gait, one of this yearÂfs nominees, thrills the crowd in Thika. The extravaganza was part of the build-up road events towards SaturdayÂfs Groove Awards ceremony. [PHOTO: Evans Habil]
"We were rejected and even labelled devil worshipers. But we didnÂft relent because we had a mission to reach the youth; and our style attracted them." Pete told The Standard.
The female artistes wearing flowing gowns, high heels with faces gleaming. The male artistes were in shiny suits, tight fitting jeans; many with dreadlocks, and even earrings.
At a casual glance, you would have thought this was a hip-hop event, but when the artistes hit the stage, it was well, pop gospel music. They danced, even somersaulting on stage; Juliani shook his locks even as there was a hip- hop reward category, which he won.
Contrast this scene with PeteÂfs day. Conservatism then was the key word, where even nodding your head while singing in church was a taboo.
- AAR and hospital ‘treated me harshly’ in my hour of need
- New technology could end Kenya’s historic land woes
- Which way for the civil society in today’s Kenya?
- Achebe does not need any foreign decorations, more so in his death
- Africa supports President Uhuru on Hague
- Why women, youths and Church should drive truth team’s agenda