Brand passion

There is really no secret. The only thing I may have done different is to find "love" in work and studies, in much the same way you would in a relationship. There has to be passion and desire for what you do, and naturally excellence will follow you.

Chartered Marketer is an award given by the Chartered Institute of Marketing,UK. It means that one is an all-rounded, knowledgeable and seasoned marketing professional. It is more popular in Europe than it is here, but very soon I can foretell top Kenyan employers demanding of Chartered Marketers, or at least a strong CIM Qualification, from their marketing managers.

Two main routes; either long-standing work experience in a senior level in the marketing industry, or consistent excellence for at least two years in a CIM qualification, coupled with some work experience. I got it through the latter.

I am currently on a short break so as to attend my graduation in the UK for my CIM postgraduate qualification. Prior to this I was an Account Manager at Scangroup’s digital agency, Squad Digital. I am using this time to relax a bit before I resume work as life has been quite fast and demanding of me for the past four years.

Michelle Nkatha

Squad digital, and Scangroup as a whole, is a great place to work and learn. Squad particularly has opened a lot of opportunities for me, and taught me a lot in terms of online marketing and digital media. There are very few digital agencies in Kenya that have a 360 degree understanding of online marketing as Squad Digital does.

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