Company taps into Diaspora billions with digital platform

Nairobi; Kenya: Real estate and private equity investments firm Cytonn Investments has launched a digital platform for Kenyans in the Diaspora.

'Diaspora Solutions by Cytonn' is a platform that addresses three key impediments Kenyans abroad face when looking to invest in Kenya — lack of products with attractive returns, lack of trusted partners to represent their interests and the inability to safely transact and close a deal through a trusted representative.

To address these challenges, Cytonn Investments is partnering with various service providers to build a platform that links Kenyans in the Diaspora to trusted investment opportunities in Kenya.

To ensure safety of the platform, Cytonn has gone through a review process by DigiCert, a US online certification authority. The successful review earned 'Diaspora Solutions by Cytonn' the Digicert Secure Trust Seal.

Edwin Dande, the Chief Executive Officer said: "Harnessing even just 5 per cent of the about Sh125 billion of annual Diaspora remittances provides a substantial amount of capital that Cytonn can deploy into Real Estate and Private Equity which are key to growth."