COPENHAGEN: A hilarious advert titled "Do it for Denmark!" has been created by a travel company to help turn around the falling birth rate in Denmark.
The clip explains how couples may lose that loving feeling when they go about their daily routine - so a getaway is often what's needed.
While on holiday, a sex therapist states the desire for sex increases because lovers see each other in a different way.
According to the tape, 46 per cent of Danish babies are conceived on holiday.
And if new parents can prove it to Spies Travel they could win a three-year supply of nappies.
But don't be too disheartened if you missed the window - as the advert points out it's "the taking part that counts".
-Mirror