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Could school gate politics replace mummy porn for women readers?

A writer whose debut novel about mothers at the school gate sparked a seven-way bidding war between publishers has attributed the overnight success of her book to striking a chord with women used to negotiating the politics of female groups.

The hype around "The Hive" led to Gill Hornby being described as publisher Little Brown's "most important new author of 2013" and NBC Universals' arthouse Focus Features snapped up the film rights even before the book's release on May 23.

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