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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
By Vincent Kanyang’onda
The survival of any firm is pegged on the production of quality goods and services. And this is because the firms must convince consumers to buy their products as opposed to those of their competition.
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