By Standard Reporter
The Kenya Tourist Board (KTB) will work closely with Domestic Tourism Association (DTA) to promote domestic tourism and reduce the industry’s over-reliance on foreign tourists.
This is after duo agreed to synchronise their domestic tourism plans and activities. They will come up with a joint calendar of events in their quest to encourage locals tour and appreciate the tourist products available.
The co-operation and collaboration was made at a joint session chaired by KTB Managing Director, Mr Muriithi Ndegwa. It was attended by DTA Chairperson, Anastanzia Wakesho, senior officials of KTB and DTA members representing various regional tourism associations.
Jointly, KTB and DTA will document and publicise hitherto undiscovered but unique and rare tourist attractions and sites, support domestic tourism programmes as well as collect data and monitor progress on the development of local tourist activities. Ndegwa said KTB’s Domestic Tourism Cluster desk will work with DTA to bring into the industry innovations such as agro- tourism, sports tourism and cultural/music tourism. “
KTB will continue supporting the National Music Festival and sporting activities, “ said the KTB chief executive. He called for the profiling of the 47 counties to showcase the to domestic and international markets.
Diverse products
Wakesho said DTA was determined to support domestic tourism by promoting development and accessibility. It will also encourage the consumption of diverse tourism products through promotions and awareness in collaboration with KTB and other stakeholders.
She said the Association will roll out programmes to enhance collaboration between the public and private sectors. This, she said, will come up with reduced travel and accommodation rates, park, museums and reasonable priced holiday packages.
