-Adapted from Daily Mail
Fashion chain Next has been slammed by Christian groups over a graphic ‘Sinners’ T-shirt which depicts women as sex objects and uses Bible references.
A Twitter storm has erupted over the shirt with one blogger even claiming the shirt, image and message effectively condones rape.
The T-shirt carries the headline ‘Sinners – The Night Before’ above the seductive image of a woman in black underwear lying on a bed.
The image is surrounded by a series of slogans which read: ‘Live for the Day – Seize the Night and all it may hold’
Finally, there is a long smallprint passage which carries a number of definitions of sin including one from the Bible from epistle to the Romans, chapter seven.
Gareth Davies, of Christian Action Research and Education, contacted Next via its official Facebook page to complain about the T-shirt.
He asked: ‘Why are you marketing graphic T-Shirts with misogynistic poses of women in underwear and promoting such images using The Bible?’
Mr Davies said: ‘The image itself is very unhelpful. It gives a message about availability and vulnerability of women. They are then using the word sin and words from the Bible to suggest this is both naughty but nice.
‘The whole concept is wrong-headed and demeaning to women. Human dignity should be cherished and women should not be reduced to the level of an object.’
A number of Christian and non-religious individuals joined the condemnation using Twitter and personal blogs.
One female blogger complained the image was effectively soft core pornography that was more the remit of a top shelf magazine than a family store.