Kevin Oguko and Mkala Mwangesha
|Twitter Bigwig Rama [Photo: Courtesy]|
If you are yet to come across social media terms like ‘Flickr’, ‘Orkut’, and ‘Unfriend’ or ‘Like’, then you are yet to go 140-generic.
Now, forget wallet biopsies and Obamacare because that will make you sound so last century. Facebook and fast-forward to Twitter...now, let’s join the revolution.
More than books and homework, nowadays, Pulsers as well as celebrities and politicians have found a common platform from which they can command the world to rotate with a click — Twitter.
Besides the unmatched fast flow of information to masses, Kenyans on Twitter (KoT) have become a major component in determining social issues and shaping up the entertainment industry all together.
Kenya, which is the second highest social media consumer in Africa — after Nigeria — has its young people consumed in the new trend thanks to new technology phenomenon. With a set of phones, they can access what 50 Cent or their idols like Justin Bieber has whispered about their new video.
Locally, the new culture is proving lucrative to a bunch of individuals refereed to as bigwigs, who are now making a kill out of what would pass for a leisure time activity.
In fact, political organisations, entertainment spots, giant enterprises as well as media houses are hunting for Twitter bigwigs — whom they can use to spread a given information on their services and target clients as fast as possible.
“I have had a couple of local celebrities ask me to post the link of their videos on my timeline for people to access them. I cannot say which company exactly but, yes, I was approached months back to tweet for a certain company for a good fee,” says Rama, a popular Twitter fanatic.
Twitter bigwigs have nothing to do with the demographic popularity of a given celebrity or their songs.
Local Twitter big names spin the world with every little tweet they post.
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