Kevin Oguko and Mkala Mwangesha
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| Twitter Bigwig Rama [Photo: Courtesy] |
If you are yet to come across social media terms like ‘Flickr’, ‘Orkut’, and ‘Unfriend’ or ‘Like’, then you are yet to go 140-generic.
Now, forget wallet biopsies and Obamacare because that will make you sound so last century. Facebook and fast-forward to Twitter...now, let’s join the revolution.
More than books and homework, nowadays, Pulsers as well as celebrities and politicians have found a common platform from which they can command the world to rotate with a click — Twitter.
Besides the unmatched fast flow of information to masses, Kenyans on Twitter (KoT) have become a major component in determining social issues and shaping up the entertainment industry all together.
Kenya, which is the second highest social media consumer in Africa — after Nigeria — has its young people consumed in the new trend thanks to new technology phenomenon. With a set of phones, they can access what 50 Cent or their idols like Justin Bieber has whispered about their new video.
Locally, the new culture is proving lucrative to a bunch of individuals refereed to as bigwigs, who are now making a kill out of what would pass for a leisure time activity.
In fact, political organisations, entertainment spots, giant enterprises as well as media houses are hunting for Twitter bigwigs — whom they can use to spread a given information on their services and target clients as fast as possible.
“I have had a couple of local celebrities ask me to post the link of their videos on my timeline for people to access them. I cannot say which company exactly but, yes, I was approached months back to tweet for a certain company for a good fee,” says Rama, a popular Twitter fanatic.
Twitter bigwigs have nothing to do with the demographic popularity of a given celebrity or their songs.
Though we have mainstream celebrities like Juliani who have over 30,000 followers on Twitter, they are not considered Twitter bigwigs.
The bigwigs
Local Twitter big names spin the world with every little tweet they post.
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