By FREDRICK OBURA
In the wake of record breaking trading results announcement by Samsung Electronics, the local business unit has announced plans to redouble its regional marketing efforts to further support the firm’s global business goals.
Samsung Electronics East Africa Business Leader Robert Ngeru confirmed that the local unit will be raising its market focus with clear emphasis on customer care and after sales management across its range of products.
In East Africa, Ngeru disclosed, that among other efforts the firm has rolled out a 24 Months Warranty Support for its customers for its full range of entry to premium products.
“Our positive trading results globally also reflect our commitment to continue paying tribute to the local market by launching our iconic products locally within the least time possible,” Ngeru said. And added,
“On the premium segment, Kenya is one of the key global markets where Samsung has unveiled the new Samsung SIII and is also one of the markets which has been honoured with the market launch of Galaxy Tab 2 devices.”
Last Friday, Samsung Electronics announced revenues of 47.60 trillion Korean won on a consolidated basis for the second quarter ended June 30, 2012, a 21-percent increase year-on-year. For the quarter, the company’s consolidated operating profit reached a record 6.72 trillion won, representing a 79-percent increase year-on-year. Consolidated net profit for the April-June period was 5.19 trillion won.
Samsung estimated second quarter consolidated revenues would reach approximately 47 trillion won with consolidated operating profit of approximately 6.7 trillion won.