By Morris Aron
The local public relations industry is undergoing a re-alignment that has seen firms jostle for talent.
The re-alignments started in earnest after a key player at Ogilvy left and is believed to be shaking the market from behind the scenes.
Barely months after WPP’s affiliate holdings focused its attention on East Africa by acquiring ScanGroup and Ogilvy East Africa, several changes have taken in place in what is seen as re-positioning acts.
Ogilvy currently has a new managing director while an individual who previously held the position quit to set up a start-up
While the re-arrangement has been going on, the recent pitch for Safaricom’s Sh2 million a month PR and events account, which saw Ogilvy Kenya, Tell-Em, Apex Porter Novelli and Silver Bullet shortlisted, saw Ogilvy bag the account.
Gina Din opted not to bid and instead focus her attention on recruiting staff in readiness for potential clients in the oil and gas industry.
Another public relation firm that is currently in the frontline for big accounts include Tell-Em PR. Others include Silver Bullet, Hill and Knowlton and Africa Practice and Apex Porter Novelli.
Perhaps the most surprising of all is the rapid emergence of Media Edge, a communications firm that has launched a public relations outfit and is in the process of getting ready to play in the big boys club.
Media Edge Group Managing Director Esther Ngomeli said the new outfit would seek to strategically provide public relations counsel to public and private sector organizations in Nairobi, the commercial hub for regional and multinational businesses across Africa.
“Media Edge Group’s commitment is to continue growing its service offering covering all the major integrated marketing communications disciplines,” said Ngomeli.