marketing Kenya
For the Government, the Kenya Vision 2030 secretariat is headed to London with the aim of marketing Kenya by popularising the country’s long-term economic blueprint to potential investors.
Other Government agencies participating are Kenya Tourist Board, Export Promotion Council, the Kenya National Museums, Kenya Flower Council, Ministry of Culture and Heritage, Ministry of Information and Communications, Ministry of Tourism, Ministry of Trade, Ministry of Foreign Affairs, among others.
The concept of Kenya House is built around the key sectors contributing to Kenya’s development — that is investment, export products, culture, tourism and Diaspora (citizens). The events will be on thematic days in line with these sectors.
Other countries have taken up space around London to promote their culture, products, and sports people. Russia will be at Marble Arch spending 100 million pounds, Switzerland at Glaziers Hall spending 12 million Swiss Francs, and Australia have taken up space at Wood Wharf spending 1.4 million Pounds. The UK will stage their house at Westfield City in Stratford, investing 45 million Pounds.
