AGATHA JUMA is the Chief Executive Officer of Kenya Tourism Federation, a body that unites seven tourism associations under one umbrella. She has steered the organisation to great heights including organising the maiden Kenya Tourism Awards. She spoke to GARDY CHACHA
I have been at the helm of Kenya Tourism Federation (KTF) since December 2008.
KTF is the umbrella body for seven tourism associations representing tour operators, hotelkeepers and caterers, travel agents, air operators, budget hotels, Mombasa and Coast Tourism and Ecotourism Society of Kenya.
Our mission is to promote a sustainable tourism sector through effective representation of industry stakeholder interests at the national level.
As the chief executive officer (CEO) of the federation, I work closely with the private sector to lobby for a conducive business environment for tourism stakeholders.
I also manage the 24-hour KTF Tourist Safety and Communication Centre, which receives and disseminates information on tourist safety and security.
Under my leadership, KTF organised the first ever Kenya Tourism Awards together with Ministry of Tourism and stakeholders. The awards recognised top tourist industry players and the media.
We are now organising the second edition of the awards which will take place sometime this year.
I also helped draft a new constitution for the federation to strengthens its operations.
My team and I organised the first corporate governance workshop for the executive committee and developed the first strategic plan for the federation.
Childhood and career path
When I was young, my parents made it clear to my siblings and I that nothing comes on a silver platter.
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